Market research and analysis Understanding the market for your product is critical to the success of your business, as it provides the basis for defining and positioning products in the marketplace as well as identifying new business opportunities. Integral's market research and analysis can provide insight for your business by   Estimating market size and growth   Determining market share for your company or competitors   Identifying new markets for existing products   Analyzing competitor strategies   Defining and characterizing market segments with unique product requirements, or by   Forecasting technology adoption. Integral's market research tools include surveys, focus groups and customer feedback for conducting primary research.   Secondary research can be performed by analyzing published forecast data, world wide web information and trade publications. Integral Marketing can also employ analytical modeling which can be used alone or in conjunction with market research. Analytical modeling creates a quantitative representation of the market (eg. via spreadsheets), demonstrating the interaction between market strategies and business performance.   This modeling capability can be used to predict product demand, analyze the impact of pricing actions, simulate responses to competitor actions, and create a number of "what if" scenarios.   Product Management and Planning New products are the lifeline for many high technology companies.   Good product definition and positioning can mean the difference between market success and failure.   Integral Marketing can assist you with any portion of the product life cycle from product concept to product launch to end of life, including the development of a full marketing plan or product launch plan. Other product-related services include assessments of product or technology viability, product competitiveness, and sales effectiveness.   In addition, Integral can develop sales training materials and conduct sales training sessions.   Strategic Partners Firms often decide that it makes more sense to partner with another company rather than deploy internal resources. Whether your company is considering partnering in sales and marketing, technology licensing, or in another functional area, Integral Marketing can identify and qualify partner organizations